From The Green Notebook Model the Courage: CSM JoAnn Naumann on Feedback, Innovation, and the NCO’s Role
U.S. Army Special Operations Command Sergeant Major JoAnn Naumann returns to the podcast—this time from the range at Fort Bragg—for a conversation on leadership, transformation, and enabling the next generation of special operations forces.
With nearly three decades in uniform and two years as the senior enlisted leader of USASOC, CSM Naumann shares the mindset shifts, hard-won lessons, and bottom-up insights that have shaped her time in the seat.
In this episode, they explore:
- Why she believes she has the best job in the Army—and how she stays energized by the Soldiers around her
- What it means to lead across 80+ countries, and how she stays connected to the ground truth
- How USASOC is driving transformation in structure, tech, and human performance—and why speed and soldier feedback are essential
- The challenge (and opportunity) of going from “operator” to enabler—and how shifting mindset scales impact across 36,000 teammates
- Why NCOs must be willing to say “that’s a dumb idea”—and the importance of modeling that kind of candor for the force
- The value of reading, curiosity, and lifelong learning in sustaining leadership at the highest levels
- How she adapts her approach to different commanders—and what it really takes to make that relationship work
Whether you’re an NCO navigating your first staff job, a commander looking to build trust across the chain, or a lifelong learner looking for leadership insights forged under pressure, this episode delivers a front-row seat to how transformation happens—one question, one conversation, one Soldier at a time.
Command Sergeant Major JoAnn Naumann currently serves as the Senior Enlisted Leader for U.S. Army Special Operations Command (USASOC), where she advises on matters affecting over 36,000 Soldiers across the special operations enterprise.
Born in New Jersey, CSM Naumann graduated from the College of William and Mary with a degree in American Studies and Government before enlisting in the Army in 1996 as a 35P Voice Language Analyst. She completed the Arabic Basic Course at the Defense Language Institute and Advanced Individual Training at Goodfellow Air Force Base.
Over nearly three decades of service, CSM Naumann has held a range of leadership positions, including assignments with the 311th MI Battalion, the 344th MI Battalion, and Special Mission Units. She has deployed 14 times across CENTCOM and AFRICOM, and previously served as the Senior Enlisted Leader for Special Operations Command–Korea (SOCKOR).
She is a graduate of the Joint Special Operations Forces Senior Enlisted Academy and has completed numerous military schools, including the Military Freefall Course, Airborne and Air Assault Schools, and the SOF Intel Leaders Course.
CSM Naumann’s awards include the Legion of Merit, Bronze Star Medal (1OLC) and Defense Meritorious Service Medal. She is married to SGM (Ret.) Thomas Baird.
A Special Thanks to Our Sponsors!
Veteran-founded Adyton. Step into the next generation of equipment management with Log-E by Adyton. Whether you are doing monthly inventories or preparing for deployment, Log-E is your pocket property book, giving real-time visibility into equipment status and mission readiness. Learn more about how Log-E can revolutionize your property tracking process here!
Meet ROGER Bank—a modern, digital bank built for military members, by military members. With early payday, no fees, high-yield accounts, and real support, it’s banking that gets you. Funds are