Episode 119: Mastering Your Marketing Mindset with Brian Kurtz

Today I’m speaking with 36-year veteran direct response marketer Brian Kurtz, about how you can master your marketing mindset!

In this episode you’ll learn:

• There’s a power in having true relationships - and it’s not just about having the most Facebook friends
• Marketing isn’t everything, it’s the only thing (and it’s not evil)!
• Why it’s better to own a niche than the world!
• How asking yourself this single question can lead to powerful revelations
• The Internet is the ultimate direct marketing medium, but the results have to be these two things…
• The concept of “RFM” and how it can be applied to your business
• Your mentors choose you (not the other way around)
• What you can do to write, even if you don’t like doing copy
• The “40/20/20” rule of direct marketing
• Three powerful quotes that can help the frustrated entrepreneur - today!