S4E4: Digital Dynamics of Corporate Reputation: William Newburry on Global Challenges, Supply Chain Values, and Joint Venture Strategies

Professor Newburry, extensively examines corporate reputation, covering its definition, measurement, and factors that lead to a positive reputation. He discusses how firms can manage their global reputation, highlighting the impact of digital platforms and social media. He also explores the complexities of shared value in global supply chains and joint ventures, offering insights on how companies can successfully navigate challenges to uphold and elevate their reputation.

About the guest:

William Newburry, is the Ryder Eminent Scholar of Global Business at Florida International University, and a Fellow of the Academy of International Business (AIB). His research focuses on multinational firm strategy, and on Corporate Reputation. He has published numerous articles, and several books, his most recent being Building Strategic Capabilities in Emerging Economies, published by Cambridge University Press.

International Business Today is a podcast produced by the International Business & Strategy group at Northeastern University. Made for global business professionals—and any student who hopes to work for a multinational organization in the future, our hosts and their guests share what's proven through research and highlight what's really working in practice. The podcast, released in seasons of six or more episodes, is currently in Season Four and hosted by Ravi Sarathy. He and his guests share their experience and insights on entrepreneurships, international business in developing and developed nations, family businesses and supply chain values. Guests include Frederick Brodsky, Yip George, Sheila Puffer, William Newburry, Gustavo A. Barboza and Kimberly A. Eddleston.

Reach out to us: ⁠⁠⁠IBTpodcast@northeastern.edu