

#144: Master LinkedIn Personal Branding in 2025 – Mariam Gogidze
Mar 6, 2025
Mariam Gogidze, a LinkedIn personal brand strategist, shares her journey of building a powerful online presence. She discusses the significance of authentic connections and how LinkedIn can transform career opportunities. Mariam offers strategies for effective content creation and growing your network in 2024. She highlights the importance of personal branding and discusses leveraging experiences to monetize LinkedIn. Listeners will enjoy her insights on balancing entrepreneurial freedom with professional commitments while making meaningful connections.
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LinkedIn as Digital Portfolio
- Mariam used LinkedIn as a digital portfolio to collect and showcase her achievements and projects authentically.
- This personal approach helped her attract relevant opportunities like internships and build genuine relationships.
Landing Jobs via LinkedIn DM
- Mariam never formally applied for jobs but landed a full-time role through LinkedIn DMs.
- This unexpected success made her realize the platform's power and sparked her interest in leveraging it strategically for business.
Give Value Before Selling
- Start by freely sharing valuable resources and insights about LinkedIn, focusing on your target audience.
- Offering value without selling initially attracts your first clients organically.