Rich Arnold, former Head of Design at Vine and design lead on early Instagram Stories, shares insights on growing as a storyteller, not letting data dictate design, the importance of 'zooming out,' creative problem solving, and designing successful consumer products. Topics include storytelling in design, crafting strategic design culture, hiring for problem-solving skills, creative problem solving, design leadership, and balancing efficiency and creativity in modern design tools.
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Quick takeaways
Transitioning from execution-focused design to abstract thinking is key for designers' success.
Creative freedom and unconventional ideas foster innovation in design culture.
Deep dives
Transition to abstract thinking in design
The importance of shifting from purely execution-focused design to abstract thinking is highlighted as a key skill for designers. The ability to craft unique and thoughtful ideas beyond basic execution tasks is deemed crucial for staying relevant in the evolving design landscape. Emphasizing abstract thought over routine execution is seen as a valuable differentiation factor between creative designers and those focused solely on task completion.
Innovative design culture at Vine
Rich Arnold discusses his experience at Vine, a design culture that allowed for creative freedom and innovation. Working closely with visionary founders like Russ enabled a less formalized workflow where creative ideas were explored and executed with agility. The emphasis on unconventional and fun product ideas at Vine created a unique environment that inspired artistic expression within a tech company setting.
Cultural shift at Instagram
The transition from Vine to Instagram reflects a shift towards a more structured and formalized design process. Instagram's design culture, under different leadership, introduced a more organized approach to product development. The move to a remote design environment and a formal review process highlighted the importance of storytelling and narrative in presenting ideas and gaining buy-in within a larger corporate framework.
Narrative and problem-solving in design
The significance of storytelling and narrative in design is underscored as a crucial skill for designers, particularly in environments like Instagram. The ability to not only solve design problems but also effectively communicate and justify design solutions through storytelling is essential. Developing strong narrative skills and presenting clear problem-solving approaches are identified as key factors for success in design leadership roles.
Rich Arnold was the Head of Design at Vine, a design lead on the early Instagram Stories team, and now he works as a design manager at Coinbase. So this episode goes deep into:
- How Rich grew as a storyteller at IG
- Why we cant let data be the designer
- The importance of “zooming out” in your work
- How to grow your creative problem solving muscles
- What it takes to design successful consumer products