1,000 Routes with Nick Bennett #19 The Tommy Walker Route
Tommy Walker is the founder of The Content Studio and he develops content programs for high growth startups and Fortune 1000 enterprises.
In this episode, Tommy shares the struggles he faced, from living in a boarding house with a cracked laptop to scoring a life-changing business opportunity with LinkedIn. He reflects on the highs and lows of transitioning from freelancing to roles at CXL and Shopify, and his eventual pivot to consulting. Tommy discusses the importance of intentionality, the rigors of market research, and the creation of a digital offer ladder.
(00:00) The responsibility of being a solopreneur
(03:36) Starting a business during a recession
(05:10) The struggles of having your first client
(13:14) How to apply acting skills in marketing
(22:28) Building The Content Studio
(28:34) The challenges in building online courses
(31:37) How discontent reports can lead to valuable insights
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Follow Tommy on LinkedIn: https://www.linkedin.com/in/tommyismyname
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