No Bullsh!t Leadership Don't Leave Your Leadership Identity to Chance in 2026: 1 Hour to Build Your Brand
Dec 9, 2025
The discussion highlights the importance of having a deliberate leadership identity. It presents three building blocks for creating a strong brand: personal clarity, an authentic leadership manual, and congruence. Listeners learn about the benefits of a user manual, such as accountability and consistency, while also considering the potential risks. The conversation emphasizes the need for self-awareness and the integration of personal style with leadership fundamentals. Overall, it encourages leaders to intentionally shape their identity for improved trust and team performance.
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Publish A Leadership User Manual
- Create a Leadership User Manual to clarify how you lead and what you expect from your team.
- Use it as a reference to reduce guesswork and speed up alignment.
Principles Provide The 'Why' Behind Actions
- Principles give meaning to decisions by explaining the why and the how behind actions.
- They complement KPIs by defining ethical and behavioural expectations for teams.
Make The Manual Your Conversation Anchor
- Use the manual as a referenceable record to centre future conversations and decisions.
- Point team discussions back to the manual to maintain consistent expectations.
