There is no doubt about it: Sales technology is experiencing astronomical growth right now with over 1,200 businesses pitching for the budgets of sales VPs around the world.

Our guest in this episode is part of the sales tech revolution heading up a fast-growing start-up specialising content-driven buyer experiences.

In our conversation, he shares his thoughts on the sales tech space and how to ensure buyers remain the focus when investing in technology.

Please welcome the CEO of SalesReach, Joshua Fedie!

These are some of the questions/topics we're discussing:

Creating a replicable and scalable sales process
Changes in buyer behaviour in recent years
Engaging in a digital first environment
Buyer confusion and role of content in the buyer experience
Human element in the sales process
Sales skillsets

Here are some of the resources referenced in this episode.

Connect with Joshua Fedie online: https://www.linkedin.com/in/joshfedie/
Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/
Sales enablement resources brought to you by FFWD: https://www.goffwd.com/learn
Claim your free Sales Enablement assessment valued at $1000: https://www.goffwd.com/podcast

Where to find The State of Sales Enablement:

Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/
LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Crafting Buyer Experiences with Josh Fedie | Interview