Tourpreneur Tour Business Podcast
5 Social Media Marketing Tips
Aug 4, 2022
Marica Brewster, a social media marketing expert from the Von Mack Agency, shares invaluable tips for enhancing social media presence. She discusses creating an authentic brand voice and the power of video content for engagement. Marica highlights the importance of focusing on a few platforms for meaningful interactions and the strategic use of Facebook groups to build community. She also emphasizes that long-term strategies are key to fostering brand awareness and generating genuine connections with audiences.
29:04
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Quick takeaways
- Authenticity in branding is vital for tour operators to differentiate themselves and create lasting impressions for potential customers.
- Utilizing video content and prioritizing quality over quantity in social media strategies enhances engagement and fosters personal connections with audiences.
Deep dives
Embrace Authentic Branding
Maintaining authenticity in branding is crucial for standing out in a crowded market. Tour operators must remain true to their brand identity and consistently showcase what makes them unique, both online and offline. For example, sharing distinctive features, like an albino gator on a swamp tour, reinforces the brand's uniqueness in customers' minds. This consistency helps create a lasting impression, ensuring potential customers remember the brand when they are ready to book.
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