Context with Mike DelPrete
Jason Lytz: The Proven Brokerage Model
Sep 15, 2023
Jason Lytz, COO of Berkshire Hathaway HomeServices Drysdale, discusses the evolving brokerage model, getting agents to use tech, innovation strategy, loyalty gap, transparency in running a brokerage, BHHS Drysdale programs, and advocating for buyer representation.
35:55
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Quick takeaways
- During market shifts, experienced agents have the opportunity to stand out and gain market share.
- Focusing on consumer needs and implementing various tools enhances the real estate consumer experience.
Deep dives
Overview of Drysdale Properties
Drysdale Properties, affiliated with Berkshire Hathaway Home Services, operates primarily in Northern California and Northern Nevada. With 48 offices and about 1200 real estate professionals, they specialize in various markets, including high-end and second-home markets. They handle an annual range of 3,500 to 5,200 transactions, amounting to over $3 billion in sales volume.
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