“Your job as a manager is to only care about three things: the financial goals of your direct reports, their professional goals, and finally their personal goals.”

Patrick Ward is the VP of Marketing for Rootstrap, a custom software development consultancy that digitally transforms companies like MasterClass & Google, along with A-List Celebrities like Tony Robbins & Snoop Dogg. He’s also the Founder of NanoGlobals, an expert-led platform that helps mid-size tech companies tap into global markets through remote hiring, offshoring, and international market expansion (this is his side hustle).

A writer by trade, Patrick's international brand & B2B marketing expertise has been featured in The New York Times, Ad Age, Fast Company, Morning Brew, Hacker Noon, HuffPost & Business Insider.

Questions and topics we talked about include:

• What does a marketer need to learn before getting hired as a marketing leader? (Hint: Internal marketing)
• What does it mean to be the leader of a marketing team?
• What should you do during a 1-on-1 with your manager?
• How are side hustles a company’s key to successful marketing?
• How Patrick convinces his team to buy into the idea of the “B2B influencer.” And what is an infernal influencer?
• What is the “Marketing Transformation Mindset”?
• And more!

Relevant links:

• Patrick’s Company Site: https://www.rootstrap.com/
• Patrick’s Side Hustle: https://www.nanoglobals.com/
• Patrick’s LinkedIn: https://www.linkedin.com/in/patrickjamesward/