SaaS Marketing Weekly #40: Akash Gupta (Ex-Apollo.io) on the Hard Truths About Product-Led Growth
Ryan interviews product-led growth expert Akash Gupta, ex-Apollo.io VP of Product. They discuss the importance of consistent content creation on platforms like LinkedIn, the distinction between product-led growth and traditional marketing, and the key components that contribute to successful product-led growth strategies. Akash shares insights on common mistakes companies make when implementing product-led growth, how to measure success, and the tools that can aid in this process. The conversation emphasises the need for a strong product offering and the courage to give away value to attract customers.
Takeaways
- Consistency in posting is crucial for growth on LinkedIn.
- Product-led growth differs significantly from traditional marketing.
- Successful product-led growth requires a strong product offering.
- Companies must understand their ideal customer profile for effective growth.
- Mistakes in product-led growth often stem from misaligned marketing strategies.
- Leadership must support a product-led growth culture.
- Measuring success in product-led growth takes time and patience.
- Tools should align with specific goals in the product-led growth strategy.
- Not all SaaS products are suited for product-led growth.
- Engaging with the right audience is key to virality and growth.
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