Deliverability Defined

An Update on Yahoogle Requirements

Feb 27, 2024

23:06

Welcome back to Season Five of Deliverability Defined! Do you ever feel like you're navigating the Bermuda Triangle when it comes to understanding the latest email marketing requirements? You're not alone. Staying ahead of these changes and requirements is crucial in maintaining email deliverability.

In this episode, Alyssa and Melissa discuss the recent changes from Yahoo and Google and how they impact email senders. They dive into the new authentication requirements, the one-click unsubscribe rule, and what it means for your domain reputation. Plus, they introduce a game-changing feature from ConvertKit to help you easily navigate these changes. As the email landscape continues to evolve, it's crucial to stay ahead of the curve to ensure your messages reach the inbox.

In this episode, we discuss:

02:15 - Yahoo’s and Google’s new sender requirements.
04:55 - The importance of domain reputation and authentication.
09:39 - Gmail’s delivery delays.
13:14 - Convertkit’s verified sending domain setup.
16:17 - Customer compliance with email requirements.
18:54 - Google Postmaster and best practices for domain reputation.

Key Takeaways

Email senders are now required to authenticate messages using their own domain instead of their email provider's domain. This is a critical step in maintaining domain reputation and a key factor for deliverability.
Using tools like Google Postmaster Tools to monitor your domain reputation in Gmail is essential in optimizing your email deliverability.
Domain reputation management is key for keeping spam complaints low and ensuring high deliverability rates for your email campaigns.

Quotes

“The best thing you can do is go back to basics. Like cleaning your list and making sure you're sending to engaged subscribers. Those things were important before, but they're going to be even more important now that you are relying more heavily on your own domain reputation.” ~ Melissa Lambert

“Even if you have a great sender reputation after these changes, everyone needs to pay way more attention to their own domain reputation than you probably have in the past and make sure that spam complaints stay low and reputation stays high." ~ Alyssa Dulin

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