Ryan Boyles, the Senior Social Media Strategist at IBM / AI Applications, joins the Social Pros Podcast to discuss how IBM uses social to connect with their audience.

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Full Episode Details

Use Social Media to Create Connections

Creating meaningful connections with customers and prospects is something that every brand should actively try to achieve. The good news is that you already have the perfect tool to foster relationships and connect with customers - social media.

Ryan Boyles, the Senior Social Media Strategist at IBM/AI Applications, understands the power of social media and how to leverage social platforms to find and connect with ideal customers. However, it’s not just the social media team that needs to become ‘social pros’ – everyone in the organization from the top down must be ‘plugged into social.’

The way that brands use social media has evolved and more leaders and executives are embracing and engaging with customers and prospects on social media platforms. This is great news for any social practitioner who once struggled to convince their leaders about the true value of social media.

In This Episode:

05:47 – How IBM uses weather data
07:34 – How Ryan interacts with other social media managers from different operating divisions within the business
11:20 – How IBM manages various social media accounts
14:33 – How IBM’s employee advocacy program has evolved over time
16:48 – Insights into IBM’s account-based marketing content and tactics
20:44 – Why IBM decided to abandon Facebook
22:46 – How to leverage LinkedIn Live and measure performance
28:32 – Ryan talks about the 50th anniversary of the Apollo program
31:31 – What it was like being on the frontlines of social media evolution

Resources:

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