#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing

In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with?

Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant.

To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing.

About Michelle Boockoff-Bajdek and Talisha Padgett

Michelle Boockoff-Bajdek on LinkedIn:

https://www.linkedin.com/in/michellebb/

Talisha Padgett on LinkedIn:

https://www.linkedin.com/in/talishapadgett/

Resources

Sitecore: https://www.sitecore.com

Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/

Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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