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The Eight Emotions That Drive Sharing
- People only share content that triggers one of eight key emotions such as wow, funny, heartwarming, or outrage.
- Creating content to provoke these emotional reactions increases its likelihood to be shared widely.
Sushi Delivery Fast Route Story
- Shaan started a sushi delivery company focusing heavily on fast delivery to differentiate.
- They mapped routes hitting only green lights, creating a compelling story that helped make their brand go viral.
Copy What Works on Twitter
- Anyone can grow an audience on Twitter by replicating what successful creators do.
- Identify patterns in popular tweets and implement those tactics within your authentic style.