In this episode, I dive into the huge decision we've just made to give away our signature Membership Roadmap course completely free to everyone.

I explain the reasoning and motivation behind this bold move, what it means for our community, and why I believe now is the time to spark a new wave of successful membership launches.

I also walk through exactly what the course covers and how it’s been updated to be more actionable and practical than ever.

Join me as I share the mission behind this seismic shift—and how you can be part of the membership movement.

In this episode:

Why are we making our comprehensive Membership Roadmap course available for free to everyone, and what led to this decision?
What exactly does the Membership Roadmap cover, and how does it help you launch a successful membership site?
How is this move connected to our bigger mission of igniting a new wave of sustainable, thriving memberships?
What sets our approach and resources apart from other high-ticket courses or generic advice in the market today?

Key Quotes & Takeaways:

"We've just announced that our membership roadmap course, this is our signature course that has been the backbone of Membership Academy...we're giving this to the world completely free. No catch, no fancy funnel, no little marketing gimmicks or tricks."

"I'm sick of not seeing memberships launch the way they should launch. Because people have been swept up in seductive marketing campaigns by affiliates who are making a fortune off the back of commission. And they've done these courses that have taught them the wrong way, that have rushed them into starting a membership without validating, without doing it the right way, and they blow their shot."

"Our competitors were selling $2,000 courses and they were making a whole big thing once a year, doing this big launch of this 2002 and a half thousand dollar course to get you in. And we just knew that it wasn't delivering results because people will come to us a month or two later having done this course and spent all this money and they come to us for help because they hadn't gotten anywhere."

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Lauren McGoodwin on building a meaningful career