The Daily AI Show

Apple's Perplexity Play: The End of Google's Search Empire? (Ep. 491)

Jun 23, 2025
The discussion revolves around Apple's potential partnership or acquisition of Perplexity, stirring market reactions, particularly impacting Google's stock. The hosts explore how this move could enhance Siri's capabilities and reduce Apple's reliance on Google Search. Perplexity stands out for its real-time, cited search functionality and strong performance in driving scenarios. The podcast also contrasts Perplexity's agility with Apple's established presence, raising questions about future AI integration and the implications for competitors like Meta.
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INSIGHT

Apple Eyes Perplexity Acquisition

  • Apple is exploring acquiring or partnering with Perplexity to boost its AI capabilities.
  • This move could help Apple compete directly with Google, Microsoft, and OpenAI on AI search and assistants.
ANECDOTE

Perplexity's Advanced Siri Examples

  • Perplexity's AI generates richer, cited, and multi-turn conversational answers compared to current Siri responses.
  • For example, it suggests follow-ups and offers added info like directions or safety tips.
ANECDOTE

Beth's Car Use of Perplexity Voice Assistant

  • Beth Lyons frequently uses Perplexity's voice assistant in her car due to its superior handling of noise and interaction.
  • It types out answers before reading, allowing easier follow-up and review compared to ChatGPT's voice mode.
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