The Opinions Replay: Kristi Noem and the MAGA Beauty Aesthetic
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Aug 20, 2025 Jessica Grose, an Opinion writer focused on family and culture, joins Meher Ahmad to dive into the intriguing world of the MAGA beauty aesthetic. They explore how conservative women like Kristi Noem use hyperfeminine looks to signal their political identity. The discussion highlights the tension between traditional beauty standards and political power, the social media strategies that amplify their visibility, and the contrasting portrayals of femininity in liberal versus conservative circles. The conversation is both insightful and entertaining!
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Distinctive MAGA Beauty Language
- The MAGA beauty aesthetic is a distinctive hyperfeminine look used by conservative women to signal politics.
- It pairs Utah curls, matte heavy makeup, big crosses, and form-fitting clothes to telegraph affiliation on sight.
Aesthetic Aids Algorithmic Reach
- Algorithms reward homogenous looks because they make creators instantly legible to viewers.
- Jessica Grose argues that adopting a recognizable aesthetic boosts virality and signals political tribe membership.
Kristi Noem’s Memorable Image
- Jessica Grose names Kristi Noem as the clearest example of the MAGA beauty aesthetic in power.
- She recalls Noem’s heavily made-up image in front of imprisoned men as a stark, memorable contrast.
