Responsive Lab Podcast EP 24: Rethinking Recurring Giving: Behavioral Science for Better Donor Retention with Griff Bohm [Ask a Responsive Fundraiser]
May 1, 2025
08:02
In this episode, Scott sits down with Griff Bohm, co-founder and CRO of Momentum, for an "Ask a Responsive Fundraiser" with questions about how nonprofits can fuel generosity by creating personal, impactful donor experiences.
Drawing on Griff’s expertise at the intersection of behavioral psychology, AI, and philanthropy, this episode gives some practical strategies to rethink recurring giving and build lasting donor relationships, all while leveraging modern technology to scale generosity.
What you’ll learn in this episode:
How to make recurring giving emotionally engaging and habit-forming.
Strengthening donor relationships beyond simple transactions.
Leveraging behavioral science to energize giving without exhausting your audience.
Griff’s advice is focused on creating truly personal connections at scale, increasing donor retention, and empowering teams to grow generosity with every interaction.
Learn more about Momentum: https://www.givemomentum.com/
Ready to deepen your donor relationships and drive meaningful results?
Learn more about Virtuous and how responsive fundraising can help your team grow generosity: https://vrtuo.us/4hsSN6g