The Think Media Podcast 380: Step-by-Step Plan for Making $400K on YouTube While Working Nights
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Jan 16, 2025 Chana De Silva, also known as TechnoDad, is a YouTube sensation in home theater and audio. He shares how he turned his night shift into a $400K YouTube empire. Discover his evergreen content strategies and the shift away from clickbait. He delves into producing engaging videos around audio equipment and maximizing production with the latest tech. Chana also emphasizes the balance between hustle and self-care, plus innovative monetization methods that include sponsorships and networking tips with trade show insights.
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Seven-Year-Old Video Still Earns
- Chana’s most viewed video, a simple speaker connection tutorial, still gets views seven years later.
- Shot with an iPhone 7 Plus, it’s earned $7,900 and proves basic content can thrive.
Maximize Your Content
- Maximize content by creating multiple videos from one product or topic, targeting different keywords.
- Chana made separate videos for Xbox and Playstation setups despite identical steps, boosting views.
Content Strategy
- Create evergreen content alongside trending videos to build a lasting library.
- Don’t solely rely on viral videos; searchable content builds legacy.