This week, Lexie Smith takes listeners through her process of mastering the art of crafting timely media pitches. This finely tuned methodology is built on Lexie’s foundation of 13+ years in the PR industry, leading to the founding of THEPRBAR inc. and her PR and Communications agency. Lexie walks the listener through ten elements that can make a story newsworthy and breaks down one area in particular: timeliness. She covers scenarios where businesses may have missed the timely window of opportunity and explain how to leverage the current news cycle to achieve the goal of a newsworthy story.  

Here’s What You’ll Learn:

• What the Pre-Pitch Op Method is from THEPRBAR inc.
• How timely pitches make a story newsworthy
• Tips on understanding editorial calendars as a way of understanding lead times
• Tips on writing questions to ask when crafting a pitch
• 3 different factors to consider when deciding if a given pitch is timely
• And more!

Listener Links:

• Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
• Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/
• Learn about THEPRBAR Agency here: THEPRBARagency.com
• Instagram: @theprbar_inc
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