“…Using VR scent, touch, and sight to alter the subjective experience of taste is going to be very large project; not just an academic project but also for those in the food industry.”

Does feeling and smelling donuts in a Virtual Reality setting contribute to eating less and feeling fuller? In this episode, Jeremy Bailenson, Founding Director of the Virtual Human Interaction Lab at Stanford University, discusses a study (recently published in Presence: Teleoperators and Virtual Environments journal) that sought to explore the effects of haptic and olfactory cues through virtual food on human satiation and eating behavior. Bailenson also discusses the benefits and caveats to standalone consumer VR; the trend of high-end, location-based VR; reality-blurring (when a virtual memory gets mistaken for a physical one); and more.

Related Content:

Presence article: “Exploring the Influence of Haptic and Olfactory Cues of a Virtual Donut on Satiation and Eating Behavior” by Benjamin J. Li and Jeremy N. Bailenson
Book: Experience on Demand

Feeling and Smelling a Virtual Donut