Podcast 1257: You vs. Google: The Very Unauthorized Guide to Google Ads with Kasim Aslam

In this episode of Inside Personal Growth, Greg sits down with Kasim Aslam, founder of Solutions 8 and author of You vs. Google: The Very Unauthorized Guide to Google Ads. Kasim is recognized as one of the top 50 digital marketing thought leaders in the U.S. and has managed over $70 million in annual ad spend for clients ranging from Harley-Davidson to the U.S. Army. Together, they unpack the real story behind Google Ads—what works, what doesn’t, and why so many businesses waste money on campaigns that never convert. Kasim shares insights from his new book, practical strategies that go beyond Google’s official playbook, and candid advice on how entrepreneurs can gain the upper hand against the algorithms. Whether you’re a startup founder, marketer, or business owner, this conversation offers a refreshing—and brutally honest—take on how to make Google Ads actually work for you. 🎧 What Listeners Will Learn -Why most businesses fail at Google Ads and how to avoid their mistakes -How to structure campaigns for maximum ROI without getting lost in the algorithm -The “unwritten rules” of Google Ads that aren’t in the official manuals -How AI and automation are changing the ad game—and how to stay ahead -Practical tips and checklists to start optimizing your ad spend today Our Guest, Kasim Aslam: ➥ Book: You vs. Google: The Very Unauthorized Guide to Google Ads ➥ Buy Now: https://amzn.eu/d/4ZHfZO6 ➥https://kasimaslam.com/ ➡️Instagram: https://www.instagram.com/kasimaslam/ ➡️Facebook: https://www.facebook.com/kasimaslam ➡️LinkedIn: https://www.linkedin.com/in/kasimaslam/ ➡️YouTube: https://www.youtube.com/kasimaslam Learn more about your Inside Personal Growth host, Greg Voisen: ➥ https://gregvoisen.com ➡️Instagram: https://www.instagram.com/insidepersonalgrowth/ ➡️Facebook: https://www.facebook.com/InsidePersonalGrowth/ ➡️LinkedIn: https://www.linkedin.com/in/gregvoisen/ ➡️Twitter/ X: https://twitter.com/lvoisen/