Coffee With Cole: The Digital Writing Podcast How to Focus, Specialize, and Scale Without Burning Out
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Oct 22, 2025 Roman Lopez, a passionate advocate for time management and scaling in ghostwriting, joins to explore strategies for avoiding burnout. He discusses the importance of focusing on a single niche to accelerate growth and emphasizes treating outreach as a data-driven process. Roman also shares insights on measuring success through client metrics and the effectiveness of personalized follow-ups. The conversation highlights the balance between outreach efforts and retaining clients, providing actionable tips for sustainable success in writing.
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Judge Success By Building The Asset
- Measure success by whether the client went from zero to having an EEC, not by immediate sales.
- Treat the asset as long-term: performance compounds over months and years, not just weeks.
Fix Bottlenecks, Don’t Panic
- Run bottleneck analysis after launch to raise conversions instead of panicking about initial numbers.
- Improve traffic, extend FOMO, add PS CTAs, testimonials, and screenshots to increase bookings.
Outreach Is A Numbers Game
- Expect low response and client rates from outreach; industry baseline is ~10 responses and 1 client per 100 messages.
- Skill level and starting position explain why results vary widely between people.