The Fitness Marketing Agency Podcast How To Successfully Scale A Fitness Business And Open A Second Facility
Mar 13, 2024
01:02:14
In this episode, we’re joined once again by Dan Moore, owner of DM Elite and FMA client of 4 years. Dan has come back on the podcast to reveal how he has successfully expanded his fitness business and opened a second gym location. We delve into the challenges and lessons he has experienced that comes with expanding a fitness business as well as adapting and adopting new systems. Dan gives many useful insights into his decision-making to expand his gym and the importance of understanding your gym community. We also explain the financial aspects that are involved in scaling and embedding new coaches and staff into your fitness business. Finally, Dan explains his marketing strategies and sales points he used to fill his new site. Key Highlights:
- How Dan manages his personal and family life as well as running a business.
- Hiring processes and how to embed staff into your fitness business’ culture.
- Challenges Dan faced involving funding and costs, whilst setting up the new location and lessons learned involving investments.
- Selling memberships and gym launches to the public - and what he would do differently.
- How Dan marketed his new gym with a limited number of spaces.
- When to know when is the right time to open a new location.
- Systems comparison between site 1 and site 2.
- The importance of reinvesting in yourself.
- Knowing your demographic and culture.