Techmeme Ride Home (TWTR SPC) Where's The Money In The #CreatorEconomy?
Nov 6, 2021
Simon Owens, host of "The Business of Content," dives into the evolving landscape of the creator economy. He dissects the skepticism surrounding the Metaverse and corporate rebranding efforts, specifically Facebook's shift to 'Meta'. The discussion highlights the challenges creators face in monetizing their content beyond traditional methods, and the importance of community engagement. Owens also explores the rising role of AI in this space, as well as the potential of decentralized autonomous organizations (DAOs) to reshape creator-audience dynamics.
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Metaverse Skepticism
- Facebook's renaming to Meta feels forced and premature, similar to the early hype around the "information superhighway".
- True adoption of the metaverse will likely come from disruptive technologies, not incumbents.
Metaverse Innovation
- The metaverse hype feels premature and forced, driven by incumbents with pre-existing biases.
- True innovation in the metaverse might originate from the blockchain and Web3, not established corporations.
Creator Economy Viability
- The creator economy's financial viability is questionable, especially regarding creator income and platform profitability.
- Most tech platforms rely on advertising; the creator economy offers a different model.