Ep 72: Jill Cress is the Chief Marketing Officer for H&R Block

With only 105 days to deliver 80% of your revenue, working in the tax space during tax season can be incredibly intense. Add to that the aversion that most people feel to completing such a complex and intimidating task, and you have some pretty big challenges when it comes to marketing and meeting your customers where they are. Joining us today to unpack all things tax and marketing is Jill Cress, Chief Marketing Officer for H&R Block. With over 20 years of experience working with MasterCard, Jill is no stranger to the intricacies of marketing in the fintech space, and for the past year, she has taken on her first multi-location marketing role as CMO of H&R Block. We talk with Jill about her perspective on the state of marketing today, what it’s like having over 10,000 locations during tax season, and what H&R Block is doing to ensure hyper-local awareness in their marketing. We also discuss how they are using digital solutions to improve efficiency for their clients before delving into their extensive use of AI within their operations and what their recent partnership with Microsoft entails. For a fascinating conversation on tax, multi-location marketing, and so much more, be sure to tune in today!