The CPG Guys Improving SEO with Label Insight's Dagan Xavier & NielsenIQ's Roy Woodhouse
The CPG Guys, Sri & PVSB, are joined in this episode by Dagan Xavier, co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.
This is the second in a 3 part series with Label Insight.
Follow Label Insight online at: http://www.labelinsight.com
Follow NielsenIQ online at: http://www.nielseniq.com
Dagan and Roy answer these questions:
- We had the opportunity to speak with Todd Morris the CEO of Label Insight recently about the Label Insight business. As co-founder of the company can you give us a bit more detail on your journey and why the Label Insight business is unique?
- Can you break down product attribute data in more detail and how our audience should be thinking about it in terms of value to their business?
- How does Nielsen Brandbank fit into the equation?
- How will this combination benefit CPG brands?
- How about retailers? If I wore that hat, is it any different? Do they focus on other areas that are meaningful to them vs brands?
- Most importantly, how will consumers benefit?
- Do you have any data or can you share any insights around the impact?
- Knowing all this, what is your practical advice to help retailers and brands in this space of omnichannel sales?
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