The Problematic Promise of Digital B2B Buying

In this episode, Gartner analyst Rick LaFond discusses how B2B CMOs should align their customer acquisition and account growth strategies to the preferences and behaviors of the modern B2B buyer. This discussion includes the latest trends in B2B buying, as well as strategic and tactical tips for how CMOs should respond accordingly.

Rick LaFond works with marketing leaders to optimize customer acquisition and account growth strategies, specializing in B2B marketing and the manufacturing and natural resources industry.