Punchy Messaging with Alexandra Gutow, Director of PMM at Snowflake

Messaging is a fundamental aspect of product marketing that includes testing, refining, and a huge amount of internal alignment across the organization. It’s a living breathing process that when done right, equates to an impactful impression left on your market. Tune in to hear messaging frameworks that will help you win deals and make your GTM process that much more effective. 

Crisply articulating the unique aspects of your product that you’re bringing to market is key to the success of your GTM process! 

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Questions covered in this episode:

1. Tell me about your career path to becoming a PMM?
2. What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 
3. What’s one nuance about Messaging that you only know now because you understand it deeply? Around doing it effectively.