The Heather Samarin Hypothesis: Customer-Driven Organizations Develop Products People Actually Want

Heather Samarin is the co-founder of Product Rebels and has over 17 years of experience in design, development, and management of customer experiences. She has held multiple product executive roles for successful companies like Intuit. With Vidya Dinamani, she co-wrote Groundwork: Get Better at Making Better Products.

In this episode of the Product Science Podcast, we cover how to conduct scrappy research, improve your organization’s usage of personas, and get buy-in from business leaders.

Read the show notes to learn more: https://h2rproductscience.com/ep322-heather-samarin