INSTAGRAM VS. TIKTOK: The Current Differences and How to Use Them Together
May 29, 2023
auto_awesome
Learn the unique differences between Instagram and TikTok, and how to use them together for your business. Discover strategies for repurposing content, handling hate comments, and creating engaging TikTok videos from Instagram carousels. Get tips on effectively using both platforms and find resources for short form video marketing.
TikTok is an awareness platform that can help reach a wider audience and increase visibility for your business.
Instagram is a nurturing platform where sales often close, utilizing features like Stories and DMs to effectively engage and convert potential customers.
Deep dives
Using TikTok as an Awareness Platform
TikTok can be a powerful tool for creating awareness and getting new eyeballs on your content. Leveraging the 'For You' page can help you reach a wider audience and increase visibility for your business.
Using Instagram for Sales with Stories and DMs
While TikTok is great for awareness, Instagram is a platform where sales often close. Stories and direct messages (DMs) are key features that can help you effectively engage and convert potential customers.
Repurposing Content with Purpose
Repurposing content between TikTok and Instagram requires a purposeful approach. Simply slapping a TikTok video onto Instagram or vice versa doesn't work well. Instead, tailor your content to match the native formats and features of each platform.
This episode is brought to you by The Ultimate Guide for Low Energy Content Creators! A digital ebook and Airtable content planning template created by ME--SARAH! I've taken everything that has helped me show up DAILY on social media despite living with a chronic illness and low energy. Click the link to grab yours today and I can't wait to see what you create: The Ultimate Guide for Low Energy Content Creators | Snipfeed (onbrandbysarah.com)
Do you feel frsutrated with Instagram because you aren't getting any new people into your sphere?! Or maybe you're frustrated with TikTok because your DMs aren't overflowing over there...Well I'm sure you're frustrated because they are used for two totally different purposes now (MOST OF THE TIME!) Listen to this episode to see the unique differences of both, how to use them for your business and how to make them WORK TOGETHER!
IG=Nurturing platform
TikTok=Awareness platform
Find me on:
TikTok: https://www.tiktok.com/@onbrandbysarah
IG: https://www.instagram.com/onbrandbysarah
All the juicy links: https://go.onbrandbysarah.com
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode