Why OpenAI's Atlas Browser Won't Take Down Google

OpenAI has just launched its own AI browser, Atlas, sparking headlines about the “return of the browser wars” and speculation that Google might finally have a real challenger. In this episode of In The Loop, I break down what Atlas actually is, how it compares to competitors like Perplexity’s Comet, and why I don’t believe it’s going to dethrone Chrome—or even come close.

But the real question isn’t whether Atlas can beat Google. It’s what Atlas tells us about the future of AI, data, and how we’ll interact with the internet. From context-aware chat features and Agent Mode to privacy trade-offs and market realities, I unpack the hype, share my hands-on impressions, and explore what this new browser means for users like you and me.

⏭️ Episode Highlights

(00:45) – Introducing OpenAI’s new browser, Atlas, and the hype surrounding its launch

(02:30) – What Atlas actually is: context-aware ChatGPT and Agent Mode explained

(08:40) – The strategic context: why Atlas was built on Google’s Cranium and what that means

(15:50) – Closing thoughts: Atlas might not win the market, but it could still be useful for you

🔗 Links & Resources

Episode transcript with more resources on the Mindset AI blog

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Jack Houghton

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