Lay of The Land #215: Ibrahim Mohmed (CourtSide Media & Taja AI) — Revolutionizing Content Creation
Ibrahim Mohmed is the founder of CourtSide Media Group and the co-founder & CEO of Taja AI. His entrepreneurial journey began right here in Ohio, where he launched CourtSide Media, a digital media agency that serves influencers with audiences ranging from 1 million to 75 million followers across various social platforms. Through CourtSide Media, Ibrahim has collaborated with high-profile clients including NBA legend Kevin Garnett, Cleveland’s FutureLAND annual conference, and prominent influencer Lauren Fitzmaurice—effectively amplifying their reach and impact through strategic, organic growth.
Building on his success with CourtSide, Ibrahim co-founded Taja AI—a platform designed specifically to empower small businesses and content creators. TAJA AI automates content workflows by optimizing, repurposing, and scheduling content, significantly saving time for thousands of creators while maximizing their audience engagement and discoverability.
Beyond his entrepreneurial ventures, Ibrahim is deeply committed to social impact through his organization, Nile Nights, which curates events to raise awareness and funds for individuals and communities affected by the ongoing conflict in Sudan.
As a founder at the forefront of media and AI, Ibrahim offers powerful insight into where the space is headed and what it takes to succeed within it—please enjoy this fascinating conversation with Ibrahim Mohmed.
00:00:00 - The Shift to Video Podcasting
00:04:06 - Understanding Taja AI
00:06:03 - The Entrepreneurial Journey Begins
00:08:14 - The Drive for Storytelling in Media
00:11:47 - The Power of Technological Leverage
00:13:22 - The Vision and Evolution of Taja AI
00:15:31 - User Experience and Product Functionality
00:17:36 - Building a Scalable Company with AI
00:20:35 - The Changing Landscape of Venture Capital
00:22:10 - Navigating Model Providers in AI
00:23:30 - Navigating Competition in the AI Landscape
00:26:26 - Understanding Vibe Coding and Its Impact
00:27:52 - Product Philosophy and Customer Engagement
00:29:41 - Common Mistakes Creators Make
00:32:34 - The Intersection of AI and Human Creativity
00:35:01 - Sustainable Business Models in Content Creation
00:36:42 - Personal Impact and Future Aspirations
00:37:48 - Embracing Adversity in Entrepreneurship
00:40:28 - Looking Ahead: Growth and Innovation
00:47:00 - Final Thoughts and Hidden Gems in Cleveland
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LINKS:
https://www.linkedin.com/in/ibrahim-mohmed-982076110/
https://www.courtsidegroup.com/
https://www.taja.ai/
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