How to Name a Monthly Giving Program

Jan 10, 2024

Learn the benefits of creating a monthly giving program, including easier budgeting and increased donor retention rates. Discover the importance of naming your program and get tips on brainstorming and recognizing donors. Explore options like 'the roots', 'the bench', 'the table', and 'the beacon' to symbolize your organization's mission. Join a monthly giving mastermind program to optimize your online donations and attend a reunion call and VIP day.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 3min

The Importance and Benefits of Creating a Monthly Giving Program

02:42 • 3min

The Importance of Naming a Monthly Giving Program

05:19 • 3min

Choosing Meaningful Names for Monthly Giving Programs

08:18 • 2min

Creating a Monthly Giving Program and Offering Support

10:18 • 3min

Today we are talking about one of my favorite things - and that is monthly giving! Whether you want $1,000 or $5,000 recurring every month, your goals are your own. And the benefits are TREMENDOUS.

But one of the reasons organizations get stuck starting a monthly giving program is coming up with a name.

How do you come up with a name for your giving program? Is it important?

In this episode, we'll have a mini workshop on unlocking the secrets to creating a monthly giving program that resonates with donors and builds an enduring community. This brainstorming session is designed to help you uncover a name that encapsulates your nonprofit's spirit and purpose!

Plus, you can get my free brainstorming worksheet at positiveequation.com/name.

If you're ready to grow your community of recurring donors in 2024, my Monthly Giving Mastermind brings ALL the necessary experts together to provide YOU with a one-stop shop to launch an impactful recurring donor program in just 3 months! Doors are closing soon, so apply now.

Resources & Links

Applications are closing soon to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.

Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.

Let's Connect!

Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!