We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

#10 How and Why Customers Buy with John Haldi

Jun 25, 2018

01:04:27

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John has had an intersting career, from being a developer, to Sales Engineer, to stock trader, back to being an SE. He has a lot of insite about why customers buy, and the training that SE's should get but most never do.

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