Presentation Thinking™ #169. Establishing “rules” of Visual Storytelling to avoid Death by PowerPoint
May 2, 2025
This discussion dives into the art of Visual Storytelling, emphasizing the importance of clear communication. Key takeaways include focusing on one idea per slide and ensuring a hierarchy for better understanding. Techniques such as chunking content and utilizing grids are highlighted to create breathing room for ideas. Limiting slide items to six or fewer fosters clarity, while being intentional with design choices ensures a cohesive presentation style. Listeners gain practical insights to elevate their storytelling and avoid the infamous "Death by PowerPoint."
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One Idea Per Slide
- Decide on one main idea per slide before designing or adding content.
- Use slide categories (timeline, case study, quote, divider) to lock that single idea and organize slides.
Designers Echo One-Idea Rule
- Molly asked GhostRanch designers for modern rules to update 'Death by PowerPoint.'
- Designers repeatedly answered: start with one idea per slide and choose a clear slide type.
Design a Clear Hierarchy
- Define the hierarchy: make the most important element largest and most prominent.
- Break the header+bullets mold by using varied layouts and grids so elements have room to breathe.
