Forget flashy startups. Nik Hulesky is building power washing companies, tree stump businesses, and perfume dealerships—and they're printing serious cash. In this episode, we break down how "boring" businesses scale fast, the systems behind successful franchising, and why content is the unfair advantage most operators ignore.

If you're building a business, growing a franchise, or just trying to figure out where the real money is—you're going to want this one.

⏱️ Timestamps 00:00 - Intro & Nik's background 02:00 - How Nik built and sold multiple businesses 06:30 - Going all-in on content and Twitter 08:00 - The first signs of traction 11:25 - Why "unsexy" businesses actually win 13:00 - CoFounders.com and structuring partnerships 17:30 - What went wrong with their first operator funding model 20:00 - The perfume & tree stump businesses explained 23:30 - Kids, tech issues, and real-life interruptions 26:00 - How Rolling Suds scaled truck production 30:00 - Health care, preventative business opportunities 35:30 - Building a life around values, not just income 43:00 - Government spending and efficiency rants 48:00 - Nik's home podcast setup and AV workflow 49:30 - Why entrepreneurs need to be a little crazy 53:00 - Nik's "why" and building for his family 57:00 - The grind of early franchise sales 60:00 - "You just get rewarded for doing the boring stuff really well." 63:00 - Growth, discipline, and not chasing shiny objects 66:00 - Twitter's ETA & franchise community 68:00 - Nik's investment in Tribe & the power of community 71:00 - Masterminds, founder loneliness, and building with others 73:00 - Where to find Nik & closing thoughts

Why Boring Businesses Win: Nik Hulewsky On Scaling the Smart Way