Episode 39: Sean D'Souza on Why Clients Buy (Part 2)

Today I have part two of my interview with the amazing Sean D’Souza. We needed to go deeper into the 7 bag framework that Sean’s developed that covers the 7 objectives that need to happen prior to a successful sale. In this interview, we dove deeper into all of this.

I really wanted to get his perspectives on how to use the principles that were so foundational for my own businesses and tailor them to people like you: freelancers and consultants.

More and more companies are making the same fundamental mistake that’s hindering their sales and keeping them from moving up in the charts. But what mistake is that, exactly?

One of the most important aspects of sales is knowing how to listen to your customers and speak to them in a language that they’re familiar with, and more importantly, that they can relate to.

Episode highlights:

• How to optimize your sales so they’re more attractive to customers
• How to uncover the customer’s problem and it use it to your advantage
• How to use Sean’s “Yes-Yes” sale method
• What you should be paying closer attention to when it comes to your customers
• How to establish your business credibility

When you create a product, it’s because you have a solution to a problem. When someone asks you why you created that product isn’t when you start talking about the wonderful solution you came up with. It’s your perfect chance to present the problem and explain why you have the best solution.  

“It’s not just about bringing up the problem, it’s bringing up the consequences of not dealing with that problem.”

We wrap up the episode while talking about having multiple pages, the importance of testimonials, and the reason why you’re not getting more customers.

If you liked today’s podcast, please leave a review for the show in iTunes.  Your reviews are what keep me up-to-date on how to improve the show so you can have the best listening experience possible.

Be sure to join us next week for another awesome episode, joined by the talented Julia Kelly.