AI Applied: Covering AI News, Interviews and Tools - ChatGPT, Midjourney, Gemini, OpenAI, Anthropic Google's AI Ad: A New Era in Advertising
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Nov 4, 2025 Discover how Google's inventive AI-generated ad is reshaping the advertising landscape. The hosts debate the nuances of AI characters and their impact on consumer perceptions. They dive into Perplexity's partnership with Getty Images, enhancing search results with real photos. Legal discussions unfold around copyright issues as AI in creative fields faces scrutiny. Ultimately, they ponder whether audiences will embrace authenticity over AI novelty in their content. An intriguing exploration of creativity's future awaits!
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AI Ads Can Be Unannounced And Effective
- Google used AI to create a polished ad without heavily labeling it as AI-driven.
- This signals companies may quietly replace creative roles while keeping messaging consumer-focused.
Real Photos Boost AI Summaries' Credibility
- Perplexity signed a multi-year licensing deal with Getty to display real images in AI search results.
- That move blends AI summaries with authentic photography to boost credibility for news content.
AI Reduces Some Roles But Elevates Talent
- AI will likely reduce headcount for repetitive creative roles while raising the bar for top creative talent.
- Companies may need fewer designers but more skilled directors and prompt-savvy creators.