The PR Breakdown with Molly McPherson 115: The ONE Word That Will Stop a Crisis Dead in its Tracks
After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan.
One course of action, of course, would be to admit that she has misrepresented herself over the past decade by faking a Spanish accent, and then take an extended break from Instagram.
The other—fight back.
Turns out the latter choice blew up the story.
This episode is a case study for what the Baldwins should have done to avoid the crisis.
Learn a code for staying ahead of a crisis and the one word that will stop it dead in its tracks.
Heard on this episode:
The Hilaria Baldwin Story: 'I'm Living My Life' (New York Times, Dec. 30, 2020)
How to Admit Your Mistakes: The Ellen DeGeneres Apology (Episode 101)
© Molly McPherson 2021
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