Nearly every ecommerce merchant who uses product videos reports that it increases sales. But there are disagreements as to what to include in a product video, how to produce it and where to show it. Invodo is a company that specializes in assisting merchants with product videos, and its CEO, Craig Wax, is here to help us sort through the video issues that merchants face. He discusses these issues with Practical Ecommerce’s Kerry Murdock.
