Behind The Shield Jason Vale (Weight Losss and Reversing Disease with Juice Fasting) - Episode 370
Jason Vale aka "The Juice Master" is an author, filmmaker and creator of the Juicy Retreats. We discuss childhood trauma, owning your history, how he reclaimed his health, disease reversal, addiction, forging resilience and much more.
Jason Vale – also known as “the Juice Master” – is a man on a mission to “juice the world!” He is the best-selling author of over a dozen books on health, addiction and juicing; eleven number 1 iOS and Android apps; and the groundbreaking, feature-length documentary SuperJuiceMe! “If you don’t look after your body you’ll have nowhere to live!” Jason’s aim is to really ‘juice’ the world – in every sense of the world – and to make a juicer and a blender as common on every kitchen work-surface as a toaster and a kettle.
Jason wasn’t always slim and healthy. In the past he suffered from psoriasis and eczema so extreme that it would cause his skin would crack; he had asthma so severe that on one occasion he was told that he was minutes away from death; and he experienced extreme allergies and hay fever. He was also obese, consuming large amounts of junk food as a self-confessed “burger boy”, frequently drinking up to 14 pints of lager and smoking as many as 60 cigarettes in a day. “If you can’t eat them... Can you drink them?” Looking for a cure for his skin, Jason tried many things. But after reading about juicing, and giving it a try, he found the results were amazing.
To his surprise everything started getting better! His asthma disappeared within weeks; his skin cleared; and the weight dropped rapidly! Realizing that this could help other people too, Jason set out on a mission to Juice The World – to encourage as many people as possible to turn their health around using nature where possible.
In 2002 Jason joined forces with Moulinex and their juicers rapidly became the best-selling in the UK. Three years later he was headhunted by Philips to be the face of their range of juicers and blenders in the UK, Europe and a number of countries around the world. Philips soon became, and remained, the best-selling juicer during his endorsement. In 2013 Tristar products approached Jason to be the new Jack LaLanne in the USA. And most recently, in 2015, Jason became a brand ambassador for the cool Retro range of juicers and blenders!