Heavybit Podcasts Ep. #15, Everything’s Recorded Whether You Know It or Not with Amrit Dhangal
Oct 7, 2025
Amrit Dhangal, founder of Aero and former operator of the venture-backed Acquire, shares his entrepreneurial journey. He candidly discusses the struggles of scaling his companies, the emotional toll of being an immigrant founder, and the challenges of raising capital in San Francisco. Amrit unveils his manifesto for Aero, aiming to tackle the fragmentation of CRM systems and implement innovative ways to harness customer data. He emphasizes the importance of work-life balance and the lessons learned through a decade of startup life.
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From Side Project To Mountain View Accelerator
- Amrit Dhangal started Acquire as a simple live-chat-with-video side project after selling printing and web services.
- He and his co-founder moved from London to Mountain View via an accelerator and lived in tight financial conditions early on.
Survival Sales Drove Product Drift
- Acquire struggled to raise money for two years and the founders sold to whoever would pay to survive.
- That survival-driven sales approach caused inconsistent pricing, features and messy go-to-market practices.
Define An ICP Or Drift Forever
- Deep analysis of won, churned and lost customers exposed the cost of not having an ICP.
- Without a hypothesis about who you're solving for, you can't validate or iterate repeatably.