DTC POD: How The Best Brands Are Built #355 - The Truth About Scaling on Facebook: Lessons from $150M in Ad Spend
May 1, 2025
Marin Ištvanić, a partner at Inspire Brands and expert in Facebook advertising, shares his wealth of knowledge after spending over $150 million on ad campaigns. He emphasizes the critical role of achieving product-market fit and crafting compelling offers to scale brands successfully. Marin delves into the nuances of subscriber products and effective landing pages. He also discusses creative testing processes for ads and strategies like whitelisting to enhance engagement. Prepare to uncover the secrets behind profitable digital marketing!
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Marin's Journey to Expert Marketer
- Marin Ištvanić transitioned from computer science and semi-pro soccer to digital marketing, deeply immersing himself in Facebook ads.
- He advanced from freelancer to partner at Inspire Brands, personally managing over $150 million in Facebook ad spend and scaling their internal brand to $30 million revenue in three years.
Prioritize Product Fit and Offers
- Ensure your brand has product-market fit and product differentiation before scaling ads; ads amplify existing demand rather than create it.
- Craft compelling offers that improve perceived value without severely hurting margins, like bundles rather than simple discounts.
Choose Markets with Existing Demand
- It's generally easier to enter an established market with demand and outperform existing options than create demand with a new product.
- First movers can become biggest brands but face higher risks due to uneducated markets and earlier timing.