If you're a content marketer, you probably know the name Rand Fishkin.

He's founder of Spark Toro, and basically a go-to source for innovative ways of thinking about and doing content marketing.

Anyhow, Rand published a blog post this past April titled "AI-generated content is the new floor."

The post can be summed up in a single sentence: "If your content isn't better than what AI can produce, it's not worth making."

I came to Rand Fishkin's article by way of another article, "The Future of Content Marketing: Five Predictions," written by Chad S. White, head of research for Oracle Marketing Consulting, and an expert on email marketing, and the author of the book Email Marketing Rules, now in it's 4th addition.

Chad mainly agrees with Fishkin and takes the discussion further, arguing that while generative AI is useful in all sorts of ways, we have to be very careful to not use it in ways that rupture the trust factor that's so important in connecting with an audience and, ultimately, converting curious prospects into paying customers.

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