Chris Dyer, whose recent book details seven pillars of corporate culture, joined the Journal of Accountancy podcast from the Future of Finance Summit in San Diego to explain some of the ways companies can get culture right — and the ways they get it wrong.

For instance, Dyer said that a common approach of individuals and organizations, after a strengths and weaknesses assessment, is to think about the areas where their performance is mediocre.

“They want to … start with the ones they’re OK with,” Dyer said. “I say go after the one where you’re terrible, and you fix that, and your people all of a sudden get excited.”

Also, get insight, in the form of a quick-hitting sound clip to close the episode, on how high-level thinking serves a CPA who played in the NFL.

What you’ll learn from this episode:

· Why Dyer got into the exploration of team and corporate culture.

· Dyer’s assertion that building company culture is more science than art.

· The value of saying “yes” more often — and strategies to pull it off.

· Why he says it’s not valuable for companies and individuals to focus on improving their “so-so” skills.

· A recap of the JofA Q&A with an NFL player turned CPA, just in time for the Super Bowl.

Keys to building winning teams at work