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In this podcast, Brandon and Ryan debunk common misconceptions about social media, such as the irrelevance of hashtags and camera quality. They also discuss the impact of posting times, the effectiveness of reposting successful videos, and the drawbacks of relying on trending audios. Additionally, they share a bonus tip on split testing hooks to maximize engagement.
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Quick takeaways
- Hashtags are irrelevant for video performance, focus on other factors like camera quality and posting times.
- Reposting the same video with different intros can lead to continued success, avoid relying on trending audio.
Deep dives
Five Common Lies About Social Media
Hashtags don't matter at all for video performance. The type of camera used, such as an iPhone, is sufficient. Posting time does not significantly impact video views. Reposting the same video multiple times can lead to continued success. Trending audio or sounds should not be relied upon due to potential copyright issues.
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