When it comes to longevity, Feeder keeps coming back around, and the guitar-rock scene is all the better for it. It was back in January 2001 that “Buck Rogers” reached number five on the UK chart (the song remains a radio standard even in its 21st year). Grant Nicholas originally wrote the song to impress producer Gil Norton in the hope he would be persuaded to work with Feeder. Buck Rogers contains a big guitar riff and stream-of-consciousness lyrics about being jealous of his rival’s brand new Jaguar (with a CD player) and whatever else came into his drunken head. Including drinking cider from a lemon.

Having a bona fide top five hit was never going to put Grant Nicholas under any pressure to repeat the trick. Songs just pour out of him and while not all of them are as catchy as Buck Rogers, Nicolas knows his way around a melody and a soaring, anthemic chorus as well as any songwriter in the business. When we spoke on The Art Of Longevity I asked Grant how come he hasn’t often been asked to write for others (he has only a little, and I hesitate to suggest he could do more, not wishing to worry Feeder fans we’ll lead him astray). It remains an option, always.

Feeder may not be fashionable but they have made it through the music industry mangle - achieving chart success, playing arenas and having made a bunch of very good albums (with Comfort in Sound a genuine rock classic). These days it’s all about the joy of new songs and playing to the fans. Nicholas and his co-founder member/bassist Taka Hirose soldier on as Feeder through thick and thin, yet they operate with an enthusiasm and energy befitting of any up & coming rock band blossoming for the first time. Where a lot of their contemporaries have fallen by the wayside, Feeder stayed on the bus, and it turned out to be a magic bus!

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The Art of Longevity Season 3, Episode 2: Feeder